Quality isn’t everything. Case in point: Domino’s Pizza. Founder Tom Monaghan discovered that the key to success in the pizza business wasn’t great pizza, but free delivery. But no competitive advantage lasts forever and the company’s subpar pizza began to deliver subpar results, no matter how fast it’s delivered, especially after several accidents, one fatal,… [Continue Reading]
Great advice can come from unexpected quarters if we are ready for it. To wit: check out this short story about how a father’s advice created a great salesman and how we often make our jobs harder than they need to be. Consider some surfer dude sales advice before you make your next sales call.
If you’re reading this and have not availed yourself of membership in Vistage or other C-Level Peer Group, take a few minutes for an overview of peer power by a man who literally wrote the book on the subject. Leo Bottary, author of “The Power of Peers” was recently interviewed on a major Midwest radio… [Continue Reading]
The late, great Peter Drucker once remarked that “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Great advice….and how do you do go about knowing and understanding the customer? Marketing guru Seth Godin says you start by understanding that every marketing… [Continue Reading]