Recursive Commercials (or how to recycle your marketing spend)

Phil Holberton

Phil Holberton

Dedicated to helping you achieve your maximum potential

Reading Time: < 1 minutes

A department store CEO once remarked that half his advertising was effective; he just wasn’t sure which half.  The advertising team behind a long series of memorable Geico Insurance commercials over the years may not be sure either, but they’ve launched a creative initiative to ensure they’re getting all the mileage they can out of several decades of advertising spend.

In short, Geico has created a commercial about their commercials  which directs viewers to a site featuring a retrospective viewing of the “best of Geico”  including the “Geico Caveman”, the talking camel “hump day” skit, the spy taking a call from his mom during a running gun battle, and of course, the Geico Gecko. Those visiting the site are then asked to vote for their favorites and register to win a chance to appear in a Geico commercial.

Repetition, reach, fun and engagement;  these are qualities of great advertising. Check out the “Best of Geico” site; have a little fun, and consider how much of your own past marketing investments could still yield some dividends…. if creatively resurrected.

Contact us Today

Set the Tone for a Successful Career

Don't let your title dictate your strategy. Rather, use these 7 steps for a smooth transition and to succeed in the most important period of your employment: your first 90 days.

As a new manager or leader, you have your work cut out for you but it's important to slow down and be strategic. Many careers get sidetracked during the first 90 to 180 days because the entry was too fast. Follow the advice in this free white paper to set the tone during your onboarding and to set yourself up for success.

Thank you for your interest! Check your inbox to confirm your subscription and receive your free white paper.