Recursive Commercials (or how to recycle your marketing spend)

A department store CEO once remarked that half his advertising was effective; he just wasn’t sure which half.  The advertising team behind a long series of memorable Geico Insurance commercials over the years may not be sure either, but they’ve launched a creative initiative to ensure they’re getting all the mileage they can out of several decades of advertising spend.

In short, Geico has created a commercial about their commercials  which directs viewers to a site featuring a retrospective viewing of the “best of Geico”  including the “Geico Caveman”, the talking camel “hump day” skit, the spy taking a call from his mom during a running gun battle, and of course, the Geico Gecko. Those visiting the site are then asked to vote for their favorites and register to win a chance to appear in a Geico commercial.

Repetition, reach, fun and engagement;  these are qualities of great advertising. Check out the “Best of Geico” site; have a little fun, and consider how much of your own past marketing investments could still yield some dividends…. if creatively resurrected.

Enter your email address to receive notifications of new blog posts.

Delivered by FeedBurner