Every leader needs to communicate—whether in small groups to his or her staff or to thousands of employees, shareholders or the public.

Every communication has a different purpose and creating the appropriate message can be daunting.

Executives must distinguish between informational presentations vs. behavioral presentations. Informational is transmitting information only; there is no need for audience members to take any action. On the other hand, behavioral is about asking the audience to do something – to take action.

Speaking from the Heart

Internally a company executive may be trying to inspire his or her employees. Although it is not easy, it is important to get outside of your head and to speak from your heart. After all, people are moved to action by emotion.

We make decisions via our emotions and support them via logic.

As an example, the graphic below portrays putting together a presentation for investors—seeking to raise capital for a new business.


Set the Tone for a Successful Career

Set the Tone for a Successful Career

Interested in maximizing your leadership potential? Phil Holberton offers a growing library of free resources to help you do so.


The 12-Step Journey Toward Enlightenment

Phil’s 12-step white paper detailing how to hone your skills, approach and vision in order to become a leader.

Your First 90 Days

Phil’s essay about the most important period of your employment: your first 90 days.

Phil Holberton’s Success Wheel

This is a graphical tool and simple exercise to help you take control of your life.

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