Crimes Against Pizza

Reading Time: < 1 minute

Quality isn’t everything. Case in point: Domino’s Pizza. Founder Tom Monaghan discovered that the key to success in the pizza business wasn’t great pizza, but free delivery. But no competitive advantage lasts forever and the company’s subpar pizza began to deliver subpar results, no matter how fast it’s delivered, especially after several accidents, one fatal, forced the company to abandon its signature 30 minute delivery guarantee.

Here’s a short case study from Bloomberg Business summarizing the rise, fall and rise of Domino’s and how it atoned for its “crimes against pizza and re-built a nine billion dollar empire” after losing half its market share.

CATEGORIES: Competition, Critical Thinking, Customer Service, Decision Making, Innovation, Leadership, Marketing, Product Development, Strategic Planning, Strategy

Published in 2017

Set the Tone for a Successful Career

Interested in maximizing your leadership potential? Phil Holberton offers a growing library of free resources to help you do so.

AVAILABLE RESOURCES

The 12-Step Journey Toward Enlightenment

Phil’s 12-step white paper detailing how to hone your skills, approach and vision in order to become a leader.

Your First 90 Days

Phil’s essay about the most important period of your employment: your first 90 days.

Phil Holberton’s Success Wheel

This is a graphical tool and simple exercise to help you take control of your life.

Phil Holberton

Set the Tone for a Successful Career

Thank you for your interest! Check your inbox to confirm your subscription and receive your free white paper.