Peter Drucker once remarked that the best business in the world was a mailbox to which people sent money. While this may be ideal, most businesses require some intermediate steps; such as lead generation.
Historically, lead generation required many outbound activities by sales and marketing. Social media has turned that on its head and now inbound marketing is the most likely way to ultimately get that check in the mailbox.
This short article from the Vistage Research Center, “The Four Essential Laws of Inbound Marketing,” can help you start thinking about inbound marketing if you’re not already doing it…or provide a guide to assessing your current efforts.
Be sure to register for the Vistage webinar on this topic at the end of the article.