August 16 was the 40th anniversary of the death of Elvis Presley at age 42. (Hard to believe Elvis would be 82 now!) Much has, is and will be written about “The King” and I will not attempt to recount his astonishing musical career here.
But Elvis has much to teach entrepreneurs, marketers and strategists. A brief article in Entrepreneur Magazine provides some insight into how Presley innovated in serving his customers (fans); and to still be generating an industry of impersonators who were born after Presley died is nothing short of amazing. Talk about a brand!
Five significant lessons can be found in this tribute to his business acumen: Long Live the King: How Today’s Entrepreneurs Can Follow Elvis Presley’s Ingenious Business Playbook .
If you still have trouble envisioning Elvis as a business person, I’ll let his own words convince you: “I have no use for bodyguards, but I have very specific uses for two highly trained certified public accountants.”