Who Owns the Sales Culture?

We are constantly reminded about the importance of a strong company-wide culture.  But there are sub-cultures within the whole.  Take sales, Do you know who owns the sales culture?

Is it the CEO, the Sales Manager, the COO?   Collen Stanley, Vistage Speaker and president of Sales Leadership, Inc. knows, and if you have two minutes for an insightful video  (and accompanying article), she’ll tell you.