Trends: Hard vs Soft

Phil Holberton

Phil Holberton

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Being a C-level executive requires having a point of view about the future. Do you know how to acquire one?  Technology futurist Daniel Burrus has a suggestion that may help you with your primary job and get your team to help you do it.   Specifically, Burrus says you have to build a competency and a culture of being anticipatory …..and a big step in that direction is understanding  “hard” trends and “soft” ones.   Find out how to tell the difference by spending a few minutes with Burrus’ one page essay:  “Forget Lean and Agile – It’s Time to be Anticipatory”

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CATEGORIES: Inspiration, Leadership


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