To Be a Good CEO, Be a Navy Seal

The most important thing we ever manage is ourselves.    Serial Entrepreneur Jesse Itzler who founded Marquis Jet (and sold it to Warren Buffet) and  Zico Cocoanut  Water (which he sold to Coca-Cola) felt he was getting stale and needed a coach….so he invited a Navy Seal to move in with him.   The interesting and basic lessons Mr Itzler learned having a Seal under his roof are recapped in this brief Inc Magazine article.

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