The Core of Leadership – Trust

Trust is the glue that holds our leadership together.  In a world of science and big data, we’d like to be able to reduce “trust” to an equation; but according to master marketer Seth Godin, that level of objectivity is not to be expected.  Godin suggests that “trust” comes from some uniquely human (and, therefore, subjective) elements: symbols, expectations and mystery.

Godin’s one-page essay on trust should be read by anyone who’d like some useful insights on why we trust, and how to be trusted.

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