Trust is the glue that holds our leadership together. In a world of science and big data, we’d like to be able to reduce “trust” to an equation; but according to master marketer Seth Godin, that level of objectivity is not to be expected. Godin suggests that “trust” comes from some uniquely human (and, therefore, subjective) elements: symbols, expectations and mystery.
Godin’s one-page essay on trust should be read by anyone who’d like some useful insights on why we trust, and how to be trusted.
Published in 2016
