We’ve all been taught that “quitters never win and winners never quit.” This time worn wisdom sounds great but may not be true according marketing guru Seth Godin who asserts that Winners do quit, and quitters do win.
Life is about making choices because you can’t try everything. Godin advises that knowing what not to pick and how to quit the wrong path early are indispensable tools for success. His short (less than 100 pages) manual on doing this, “The Dip: A Little Book that Tells You When to Quit and When to Stick, is a wonderful little book that will introduce you to the fine art of quitting. Read it before you set another goal!