Strategic intent is key to the success of any business. A great (and cautionary) literary exposition of this is Herman Melville’s “Moby Dick.” In this timeless classic, the CEO (Captain Ahab) clearly had the requisite strategic intent to succeed; but in the end failed utterly not only in his quest to kill the white whale which had maimed him, but loses his own life, all but one of his crew and his ship. What was missing? This one page article from the Dean of IE, an international business school, shares Captain Ahab’s fatal mistake: that strategic intent is simply not enough. Find out what Captain Ahab missed.
Moby Dick Management
Published in 2014