In Search of Excellence is now the Excellence Dividend

If you began your career in the 70’s or 80’s, the business book everyone read was Tom Peters’ “In Search of Excellence” which looked at how successful companies executed strategies in an enduring way.

With several decades of additional study of successful companies under his belt, Mr. Peters is back with a new offering:  “The Excellence Dividend: Meeting the Tech Tide with Work that Wows and Jobs that Last.”

This short blog post reviews the book and points out five practices that C-Level executives routinely screw up…. and two massively underserved markets that may deserve your attention. 

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