Hard is Soft, Soft is Hard

Reading Time: < 1 minute

Tom Peters is one of the great management writers of all time, best known for his groundbreaking, “In Search of Excellence.”

Over a long career, Peters has distilled and shared significant wisdom from observing a wide range companies.

In a recent short blog posting, he summarizes nearly four decades of work in six words: “Hard is soft. Soft is Hard” .

This posting is a preface to a (warning: much longer) article by Mr. Peters, “Speed Trap: When Taking Your Time Really Matters.” Well worth your time!

CATEGORIES: Communications, Critical Thinking

Published in 2018

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