Hard is Soft, Soft is Hard

Phil Holberton

Phil Holberton

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Tom Peters is one of the great management writers of all time, best known for his groundbreaking, “In Search of Excellence.” 

Over a long career, Peters has distilled and shared significant wisdom from observing a wide range companies.

In a recent short blog posting, he summarizes nearly four decades of work in six words: “Hard is soft. Soft is Hard”  .

This posting is a preface to a (warning: much longer) article by Mr. Peters, “Speed Trap:  When Taking Your Time Really Matters.”  Well worth your time!

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CATEGORIES: Communications, Critical Thinking


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