We celebrate comebacks, like so many other events, because they are rare. These stories are valuable because, as John Henry Newman observed over 100 years ago, “history offers lessons, not rules.” A turnaround for the times is a company that came back from the brink of oblivion to a level of success that includes a major Hollywood movie – The LEGO Movie – centered on its product. This article is a not short but it offers lessons (not rules) about how Lego went from the wilderness of a dying company to becoming “ the Apple of Toys.” Ask yourself – any learnings for you?
From the Brink of Extinction to Winner: Are there Lessons for Your Company?
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Published in 2015