“Disruption”: Dumb Luck or Deep Understanding?

We often think of “disruption” as belonging to the realm of startups or big, but innovative and relatively young companies like Google or Apple.  Is it luck…is it art… or is it science?.   One really old, really large company that makes many products you use every day knows that disruption upon occasion can be due to dumb luck, but more often due to deep understanding of customers born of  a disciplined approach to undiscovered needs..  Click here for a short article that provides a great perspective on “disruption”.


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