The great Danish physicist Niels Bohr once remarked to a young scientist who had presented a new idea to him that “Your idea is crazy. The problem is that it’s not crazy enough to work.”
Many new businesses start out with a business model and/or strategies that are dismissed as “to crazy to work.” Many of these new ideas, of course, are ill conceived and their founders sadly pay the price. But the ones that make it big seem to fit that description as well. How do you tell the difference?
This short article from Entrepreneur Magazine summarizes “10 Insanely Clever Ways These Companies Grew Their Businesses.” It may help you understand if your plan is “crazy enough to work.”