Cleaning up on Every Aisle

By now you’ve heard at Amazon is paying almost $14 Billion for Whole Foods.  This seems counter intuitive on two fronts: a move into brick and mortar by a firm that has done so much damage to the brick and mortar world ….who is also world famous for low prices buying the highest end grocer in the country (also known as “Whole Paycheck”).

This Advertising Age article offers some general insights and suggests that the “Amazon’s Whole Foods Buy is Just the Beginning.”    And this link to CNBC offers a much deeper analysis for those who have reason to wonder how this transaction will affect them.

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