Amazon’s Real End Game

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If you are at all familiar with the history of business you know Rockefeller’s  Standard Oil, Carnegie Steel, Ford, and JP Morgan’s banking empire changed forever the business landscape and created in large measure the world we know today.  No doubt Amazon will be included in this commercial pantheon when business historians write the story of 21st-century commerce.

If Amazon’s story ended today it would be as remarkable as those already mentioned.    But Strategist Marc Emmer thinks Amazon’s tale is not yet completely told.   A recent brief article by him in Forbes suggests that Mr. Bezos is far from done…..and that Amazon’s Endgame is just outside everyone’s front door.


 

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CATEGORIES: CEO, Strategy