A Memorable Memo

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Most executives can’t escape the need to write a memo from time to time, but most don’t enjoy it and one reason may be they’ve never been taught how to write a good one.

Marketing blogger Seth Godin in a one-page blog posting, “Get Your Memo Read”, offers five quick tips to make your missives memorable to your two most important constituencies:  customers and employees

He offers a great example of his tips via a link in the posting to a  “before” and “after” memo that Hyatt sends to guests before checkout is definitely worth the time to review.  Are your company’s memos to customers, and others, as good as this one?

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CATEGORIES: CEO, Communications