Nobody would dispute that referrals are a vital aspect of sales success but do you really understand where they come from and how to systematically generate them?
Vistage Chief Research Officer Joe Galvin asked several thousand Vistage members running SMB companies to contribute their best practices in referral generation. This short article by Mr. Galvin that originally appeared in INC Magazine summarizes these proven practices and may help you understand two simple steps that lead to double digit growth.
Are your marketing and sales teams using these tools?