Netflix comes to mind when we think of disruption of established business models; in this case the Hollywood Studios. Netflix’ success seems to some as just being in the right place at the right time and as surfers say, “catching a wave.” It’s always hard to untangle the relative influence of luck versus skill, and luck had to play some role for Netflix, but this short blog posting from HBR summarizes how the company deliberately, systematically, and intelligently entered 190 countries in seven years.
Learn about its two-step process of how it decided where and when to expand, and how it worked with each market it entered. These are challenges every CEO has to face in some form.
Is there a process like this in your company?
Published in 2018
