John D. Rockefeller once remarked that “The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun” . Dr. Robert Cialdini only asks 12 minutes of your time to give you a great start in that direction. Cialdini has done ground breaking researching on how to move people to do what we want in several books and in an hour long video recorded at the Stanford Business School that should be required viewing for your marketing and sales teams.
If you want the short version before investing in the long one, check out this 12 minute animated video for a wonderfully concise summary of Cialdini’s validated research in an area that no of us can afford to ignore. This is a great video to share at a staff meeting.