12 Minutes to Persuasion

Phil Holberton

Phil Holberton

Dedicated to helping you achieve your maximum potential

Reading Time: < 1 minute

John D. Rockefeller once remarked that “The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun” .   Dr. Robert Cialdini only asks 12 minutes of your time to give you a great start in that direction.   Cialdini has done ground breaking researching on how to move people to do what we want in several books and in an hour long video recorded at the Stanford Business School that should be required viewing for your marketing and sales teams.

If you want the short version before investing in the long one,  check out this 12 minute animated video for a wonderfully concise summary of Cialdini’s validated research in an area that no of us can afford to ignore. This is a great video to share at a staff meeting.

Contact us Today
CATEGORIES: Inspiration, Leadership

Set the Tone for a Successful Career

Set the Tone for a Successful Career

Interested in maximizing your leadership potential? Phil Holberton offers a growing library of free resources to help you do so.


The 12-Step Journey Toward Enlightenment

Phil’s 12-step white paper detailing how to hone your skills, approach and vision in order to become a leader.

Your First 90 Days

Phil’s essay about the most important period of your employment: your first 90 days.

Phil Holberton’s Success Wheel

This is a graphical tool and simple exercise to help you take control of your life.

Thank you for your interest! Check your inbox to confirm your subscription and receive your free white paper.