When Great is No Longer Good Enough

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It’s hard to imagine a sector that’s been disrupted more than retail.

So disrupted in fact that one retail observer has concluded that “great is no longer good enough.”

Wharton School marketing professor Barbara Kahn explains her comment in this podcast and review of her book “The Shopping Revolution.”

CATEGORIES: Change, Risk, Sales Prospecting, Strategic Planning, Talent Acquistion

Published in 2018

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