With all the disruption being wrecked on traditional businesses by newcomers with new business models, it’s important to remember that the disruptors are sometimes disrupted before they can displace their competitors.
To wit: Movie Pass: This much touted start up offered a monthly subscription model for movie fans which, as a recent Washington Post article states, “is teetering on the verge of bankruptcy.”
This article offers three theories explaining why this business is failing that may help other would-be entrepreneurs avoid the same fate, or help existing companies think through the offering of a new product or entry into a new market.
Published in 2018
