If you’re looking to start a business, or advising a young entrepreneur to do so, a fundamental choice is what kind of business to start. A very successful venture capitalist suggests that many people only look at the type of businesses they see succeeding around them, or that they themselves buy from; and usually these are B2C business.
Venture capitalist Justin Kan has helped fund over 100 companies and says that B2B startups offer many opportunities and often are the less risky choice. This short article will explain “Why I Love B2B over B2C“….and what to do if you really want to start a B2C company.
Published in 2018
