Many factors enter into designing your presentation, yet there are several principles we should adhere to when putting it together.

All presentations need an opening, body and a conclusion.

Opening—Getting you audience engaged—make a statement, give a quote, develop a reason why the audience will want to listen to you. This is the time to establish your credibility.

Body—This is the bulk of your presentation, making your points that support your overall conclusion.

Conclusion—This is where you summarize the main discussion, making your most important point and tying it back to your opening, providing closure to your audience. This can be considered as bookending your presentation.

Our choice of words can be very powerful, and when not well thought through can become problematic and cause confusion.

Clarity—Strive to use words that the average person canunderstandand appreciate. Do not use jargon and be sure you know your audience’s skill level.

Color—Words that help create an image will be remembered. Paint a picture for your audience.

Concreteness—The more concrete your language the more your audience will see exactly what you are saying. As an example, if you ask your audience to imagine a dog, this image may be different to each audience member. If you ask them to imagine a medium sized, black lab, chances your audience’s image will be more in line with your meaning.

Correctness—Make sure the words you are using are correct under the circumstances and are not ambiguous. This will enhance your credibility.

Conciseness—Often less is more—be concise. When able, use five words instead of ten.

Cultural Sensitivity—Be very cognizant of various cultures and avoid stereotyping individuals.